PARSIPPANY, New Jersey--GlaxoSmithKline, makers of Sensodyne, has announced a partnership with the American Dental Hygienists' Association to launch "It's Time to Ask Your Dental Professional."
The campaign aims to educate Americans about the importance of good oral care habits through visits to the dental office.
The campaign aims to educate Americans about the importance of good oral care habits through visits to the dental office.
As part of the campaign, the Sensodyne Dental Spa will tour the country to provide dental education in a relaxing and fun atmosphere. Visitors to the Sensodyne Dental Spa will have the opportunity to have an oral health-care discussion with an ADHA member.
As part of the campaign, the Sensodyne Dental Spa will tour the country to provide dental education in a relaxing and fun atmosphere. Visitors to the Sensodyne Dental Spa will have the opportunity to have an oral health-care discussion with an ADHA member.
In addition, they will leave the spa with tools to help them maintain good oral care, including information about dentin hypersensitivity, acid wear, when to see a dental professional and how to ask them key questions.
In addition, they will leave the spa with tools to help them maintain good oral care, including information about dentin hypersensitivity, acid wear, when to see a dental professional and how to ask them key questions.
"Almost 50 percent of Americans do not seek regular oral health care and 25 percent believe they only need to go to a dental professional when they have a problem," said Jay Martorelli, associate brand manager, GlaxoSmithKline Consumer Healthcare. "By providing free consultations and valuable patient education, we, along with the ADHA, aim to make Americans feel more comfortable in visiting the dental office."
"Almost 50 percent of Americans do not seek regular oral health care and 25 percent believe they only need to go to a dental professional when they have a problem," said Jay Martorelli, associate brand manager, GlaxoSmithKline Consumer Healthcare. "By providing free consultations and valuable patient education, we, along with the ADHA, aim to make Americans feel more comfortable in visiting the dental office."
The ADHA and GlaxoSmithKline also have a common mission to elevate the knowledge and awareness of the profession of hygiene. The "It's Time to Ask Your Dental Professional" program allows the ADHA to demonstrate that good professional oral healthcare is the result of a collaboration between dental hygienists, dentists and assistants.
The ADHA and GlaxoSmithKline also have a common mission to elevate the knowledge and awareness of the profession of hygiene. The "It's Time to Ask Your Dental Professional" program allows the ADHA to demonstrate that good professional oral healthcare is the result of a collaboration between dental hygienists, dentists and assistants.
The Sensodyne Dental Spa will tour the country for 30 weeks from March to September 2007.
The Sensodyne Dental Spa will tour the country for 30 weeks from March to September 2007.
