Marketing isn’t just about creating the best social media post or sharing fun team photos. Those tactics may increase engagement with your friends and followers, but they may be less effective in inspiring new patients to join your practice. There are many facets to marketing, and we as practice owners need to cut through the hype and create a marketing plan that is relevant, cost-effective, and fruitful. Without proper guidance, creating a marketing plan can be overwhelming and futile. I’ve tried many one-off efforts that have, at best, broken even. When it comes to marketing, there's a balance between “it’s a marathon, not a sprint” and Albert Einstein’s definition of insanity.
Successful initiatives target consumer or patient behavior, and a true understanding of how patients behave regarding dental services will influence your marketing plan. Join us in Scottsdale, Arizona, where Abe Kasbo will enlighten us about patient behavior and teach us how to create a relevant marketing plan. He'll break down various marketing tactics and describe what's practical and what's hype. By the end of this course, attendees will be able to fine-tune their own marketing efforts to set their practices up for success.
We'd love to see you there, and there's still time to register! Click here to reserve your spot in Scottsdale for DE's Principles of Practice Management Conference, October 14–15, 2021. Use code PPM2021 for $50 off your full conference registration.