SANTA CLARA, California--Align Technology, Inc., a proprietary method of straightening teeth without wires and brackets, has announced the launch of Invisalign branded aligners.
Starting Aug. 1, Align will laser-etch the Invisalign logo on almost all aligners shipped to doctors. Imprinting each aligner with the Invisalign brand will allow doctors and patients to easily distinguish between Invisalign aligners and similar-look or substitute products.
"Consumers who choose Invisalign treatment can now be sure that they are getting the quality and experience that comes from manufacturing more than 20 million Invisalign aligners and starting more than 450,000 patients in treatment," said Darrell Zoromski, Align's Vice President, Global Marketing and Chief Marketing Officer.
"We are excited about adding the Invisalign brand to our aligners, and believe our customers will be proud to demonstrate that they are providing genuine Invisalign treatment that their patients ask for by name."
The Invisalign logo will be imprinted on a back molar of the aligner so that it will not be visible when patients are wearing the appliance. Fewer than two percent of aligners may not have the Invisalign logo imprinted due to dentition dimensions.
To learn more about Invisalign or to find a certified Invisalign doctor in your area, please visit www.invisalign.com or call 1-800-INVISIBLE.