Content Dam Diq Online Articles 2016 07 Back To School 1

How your dental practice can make back-to-school fun and profitable

July 20, 2016
It's getting close to Back-to-School time, and it's a perfect time for dental practices to offer Back-to-School specials for students and teachers. S'mores anyone?

It's getting close to back-to-school time, and it's a perfect time for dental practices to offer Back-to-School specials for students and teachers. S'mores anyone?

It’s no secret that most students, and even some parents and teachers, dread the back-to-school season. What if your dental office made the back-to-school transition a little easier for everyone? August is a great time for your practice to take advantage of some prime marketing opportunities, which can include special offers just for students and teachers. It’s a perfect time to exceed patient expectations and educate the community on the importance of good dental health for children and teachers alike.

Here are some dental marketing ideas for August and the back-to-school season:

Theme: Back-to-school with Healthy Smiles!
Target Audience:
Teachers and school-aged children

Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, brushing and flossing tips, mouth guard information, sealants information, and more.
Post social media and blog posts with dental health tips for children.
Promote special offers just for teachers and students during August.
Send a press release and promote social media posts that focus on kindergarten-aged children, including something like, “Getting your child’s oral health ready for kindergarten.”

ALSO BY BETTY HAYDEN:How to successfully collect payment from your dental patients at time of service

5 more ideas to help your patients and team smile in August

August 1-7: Simplify Your Life Week—This promotion tells patients toSimplify your life by crossing off ‘Schedule that all-important dental visit’ from your to-do list by calling us today.”

August 6: National Fresh Breath (Halitosis) Day—This is anexcellent opportunity to post educational information via your blog and social media posts. It’s also a great opportunity to educate and treat patients who struggle with bad breath.

August 10: S’mores Day—A fun idea for patient appreciation gifts is, “We need s’more patients like you. Thank you for your referrals!” This label is attached to mini s’mores kits and should include your office information. See my Pinterest board for ideas.

August 20: International Tongue Twister Day—Share tongue twister riddles on your social media pages and website.

August 27: Just Because Day—Do something special for your boss or team members, just because.

If your goal is to grow your practice with patients who are not merely satisfied but are delighted with your services and are loyal to your practice, then working every month to exceed their expectations by implementing fresh marketing ideas is crucial to successfully reaching your goals.

If you’re interested in a custom “back-to-school” campaign that includes ideas for special offers, giveaways and drawings, community involvement, cross marketing with local businesses, and hygiene recare and incomplete treatment scripting, contact me at [email protected] for a complimentary consultation.

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Betty Hayden is the founder of Hayden Consulting. Having over 25 years of experience in the dental field, she started a blog to share that experience with dental offices everywhere by providing free dental marketing and practice management ideas.