By Lauren Burns, Associate Editor
March 18, 2013
-Misty Absher Clark, Jameson Management
Google yourself you’ll find three possibilities:
- Nothing: This is unlikely. Google is interested in you even if you are not interested in Google. If nothing comes up on a search, essentially you do not exist in the modern world.
- Something bad: The Internet is overrun with customer review sites, and dentists are a favorite target. If you do not control what is said about you online, others will.
- A link to your web page: This is the only result that is good. However, Google won’t link to your page if you don’t have one. Even if you have a page, Google won’t link to it if it is out of date and never used.
-Dr. Larry Emmott, Emmott on Technology
-Dr. David Madow and Dr. Richard Madow, The Madow Brothers
-Mike Pedersen, Internet Marketing Strategist for Dentists
-Dr. Lou Shuman, Pride Institute
Social media is a go-to source for your patients and video blogging is swiftly edging out perceived dry or lengthy content! Two key things to consider when video blogging on your fan pages:
- Capture attention immediately – it’s how you look and your level of energy and engagement that encourages viewers to listen to your message
- Value – always share what viewers will learn before you begin and before you close
Most viewers’ attention spans only last about two minutes, so keep them short. And keep them consistent. If you are too busy to post each week, then invest in a video blogger!
-Anastasia L. Turchetta, YouTube.com/User/AnastasiaRDH
-Michael Ventriello, Strategic Marketing Consultant
-Dr. Bill Williams, Solstice Dental Advisors
Is your practice marketing effectively – and efficiently – on Facebook? Grow word-of-mouth referrals with the following tips:
- Invite patients to share their thoughts on your page (beyond simply asking for likes)
- Create personalized scripts for your team to use as a guide in promoting your page
- Use printed materials to promote your community, such as special business cards and signage
- Post a mix of content to your page regularly (one or two posts per week is often enough)
- Keep the “social” in social media by sharing a bit of personality – yet always keep you practice brand in mind.