Kristin Uhles, SmartPractice Director of Marketing says, “Dental offices value patient referrals, and for good reason – they’re the #1 way to create new patients who are typically more loyal, too.”
More marketing articles:
- 4 strategies for maximizing PPC performance for dental practices
- How to use Google to your dental practice's advantage
- Social media marketing: Effective strategies to accelerate dental practice growth
Getting current patients to spread the word about the high-quality dental care they receive is easy when the dental team has the right knowledge and the patients have the right tools. The key is to master the The Three Rs of Referrals:
Train the dental team to engage current patients in conversations that encourage referrals. They can hand out or display personalized SmartPractice Referral Request Slips to share with friends and family. They also fit perfectly into envelopes to mail out with invoices or newsletters.
Create a culture of referral behavior. From in-office signage to mailed correspondence to patient interaction, use patient communications and giveaways to remind patients their friends, family and colleagues are always welcome as new patients. SmartPractice introduces new Appointment Reminder Cards and Business Cards that now have an easy tear offer Referral Request.
Acknowledge and reward dental patients when they send a referral. It can be as simple as a sincere, handwritten Thank You note. Or go for the “wow” factor with movies passes or a gift card. SmartPractice now makes it easier than ever to reward patients with gift cards and manage the logistics of the reward process. With the introduction of Referallcentral.net dental practices can create their own branded microsite where patients can go to receive a gift card from a list of retailers and restaurants. Simply enter the recipient’s name and contact information and they’ll receive an email expressing your thanks for the referral with a link to redeem their reward.
Discover all the ways to encourage dental patient referrals by visiting smartpractice.com/referral today.