Kerr TotalCare launches new brand identity

New brand identity will be featured throughout its new advertising and marketing campaigns.

Kerrtotalcare Es

ANAHEIM, California--TotalCare, a leader in dental infection prevention, has announced a new corporate brand identity.

The identity represents the company’s drive toward delivering a full spectrum of solutions to the dental hygiene community.

“The first major initiative will be a return to our company roots, with the addition of the name Kerr to our brand,” stated Todd Norbe, president of Kerr TotalCare.

Kerrtotalcare Es“After 23 years in the industry, we understand what today’s dental hygienists and dental professionals are faced with every day. Our new brand direction will afford us the ability to offer a suite of solutions to the dental hygiene community, so they can focus on providing the highest level of care to their patients.”

Added Steve Fanning, vice president of marketing: “As of today, Kerr TotalCare will be a hygiene focused brand, positioned to deliver products designed to address the full workflow of dental hygienists and dental assistants."

Kerr TotalCare’s new brand identity is live on the company's website,, and will be featured throughout its new advertising and marketing campaigns.

Additionally, throughout 2013, Kerr TotalCare will join the dental hygiene community in celebrating the 100th anniversary of dental hygiene. The yearlong celebration will kick off with the “Celebrate Hygiene” enter to win sweepstakes for a registration to the 2013 American Dental Hygienists’ Association national dental hygiene meeting--the Center for Lifelong Learning--at the 90th annual session in Boston, Mass.

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