Done correctly, blogging can be well worthwhile for your dental practice, yet many dentists have yet to establish a blog for their practices. Here are a few reasons to consider blogging as an effective way to support your online marketing efforts.
1. Build trust and authority
A well-written blog can do wonders for establishing yourself as an authority in dentistry. Write about topics that will help your readers better understand their oral health and options for treatment. In doing so, you will also develop a steady reader base. The more educational, consistent content you post to your blog, the more your readers will learn to trust and respect your position as their local dentist.
2. Higher search ranking
Every time you blog, you’re creating fresh, quality content for your website. This not only keeps your readers coming back more frequently, but more importantly, it shows the search engines that you have an updated website with a strong emphasis on relevant, high-quality information. As new content is added to your site, it also helps you acquire links from other websites — a key factor for SEO success.
3. Support social network
Promote the content on your blog by sharing it with your other social media platforms, such as Facebook and Twitter. This is a great way to maximize your blog content’s impact and create regular conversations with patients and referrals, all while keeping the rest of your social media sites fresh.
Glenn Lombardi is president of Officite, LLC, a provider of dental websites and Internet marketing strategies, including social media, search marketing, reputation management, and mobile websites. Officite has built thousands of websites that have generated more than half a million new patient appointment requests since 2002. For more information, visit www.officite.com or call (800) 908-2483.