3 reasons why dental postcard marketing fails

Sept. 21, 2012
If you have had less than stellar results with postcard marketing, don’t despair. Joy Gendusa talks about three problems and how to fix them so that nothing stands between you and a significant number of new patients.

Not everyone has the ultimate success story their first time around with postcards. This is normal. There are a few mistakes you (or your marketing company) probably made ...

Here are the 3 most common reasons why marketing hasn’t worked for you:

  • You didn’t target your ideal market.
  • You didn’t communicate clearly.
  • You gave up.

And here’s how to fix them:

Problem: You didn’t target your ideal market.

Solution: Purchase a targeted mailing list based on the demographics of your current best customers.

If you don’t target the right people, nothing else matters. Even in industries such as dental, where everyone needs your services, there are ways to target the people most likely to need your services. How does a list of people with dental insurance who moved into the area in the past six months sound? You can do that.

Problem: You didn’t communicate clearly.

Solution: Use proven copywriting and design techniques to deliver your message with clarity.

If your prospect doesn’t grasp the point of your ad in the first fraction of a second, you’ve lost them. Comb through your copy and take out anything that could slow down the reader’s understanding of your primary message.

Problem: You gave up.

Solution: DON’T!

Do you ever see a TV commercial just once? The answer is no, because even if you have, you wouldn’t remember it! Repetition is crucial, because people respond to what they keep seeing. Don’t give up.

Once you’ve corrected these mistakes, there is nothing standing between you and a significant increase in new patients. So what are you waiting for?

Download a free report here to learn how to avoid fatal marketing mistakes.

Author bio
Joy Gendusa is the owner and CEO of direct mail marketing firm, PostcardMania. She started the company in 1998 with nothing but a phone and a computer, never taking a dime of investment capital. PostcardMania originally began as a full-service postcard marketing company, helping clients create turnkey marketing campaigns with graphic design, printing, mailing list acquisition, and mailing services. Since then, the company has expanded to offer website and landing page design and development, email marketing, and full marketing evaluations, in addition to educating clients with free marketing advice. Visit www.postcardmania.com for more information.