VANCOUVER, Canada--Align Technology Inc., a medical device company and inventor of Invisalign, a proprietary method of straightening teeth without wires and brackets, has renewed its licensing agreement for RewardStream's LifeCycle Marketing Platform to implement its Invisalign Advantage channel loyalty program.
The program allows eligible orthodontic and dental practices to earn quarterly volume rebates and marketing benefits for exceeding case experience thresholds and participating in continuing education.
Targeted reward logic is re-calibrated each year to encourage practice growth through adoption of the Invisalign system. Using a single-log on, participants access the program-branded website to obtain rebate status, sales history and program information. Align's territory managers can motivate behavior by incorporating program activity information into customer dialogue through interaction with RewardStream's Control Center Administrative Portal.
"Invisalign Advantage is the third channel program that we have implemented on RewardStream's LifeCycle Marketing Platform. Our industry is undergoing substantial change and we need the ability to quickly and cost-effectively evolve our channel strategy. RewardStream combines underlying flexibility with a robust set of participant and administrative tools," says Gary Paul, Director of Channel Marketing for Align Technology.
"The recent launch of the Invisalign® Advantage Program pays testimony to the value of implementing our LifeCycle Marketing Platform over an in-house build. We empower Align to respond programmatically to key competitive changes in their marketplace without heavy reliance on constrained internal IT resources," says Peter Oxley, CEO of RewardStream.
More information on RewardStream can be found at RewardStream.