American Dental Sales changes name to ADS

July 10, 2007
Group of 24 dental practice brokerage and consulting firms now under ADS umbrella.

KEENE, New Hampshire--Sarah Lynch, ADS president-elect and co-owner of New Hampshire-based Jim Kasper Associates, LLC, has announced the organization is rolling out a new logo and embarking on a solid national marketing plan based on extensive research conducted recently.

According to Lynch, her company--along with the other 23 affiliated dental practice brokerage and consulting firms that comprise ADS--retained the services of CAP, a Sarasota, Fla., Advertising, Branding, Design and Public Relations firm to redefine their brand.

The Florida firm discovered the most important aspects of ADS services to their clients and prospective clients. "One important discovery we made was, despite having been around for more than 10 years, the American Dental Sales name struggled with marketplace recognition," said Sam Stern, CAP CEO and partner.

Collaborating with American Dental Sales, CAP developed the new ADS name. "They also created a new logo, fashioned a positioning statement, produced an ad campaign and changed all our collateral materials to support the findings," said Lynch.

"CAP determined ADS' years of successful and seamless transitions give our clients peace of mind is our best asset," said Lynch. "Our new positioning statement is 'Practice Transitions Made Perfect' and we think it perfectly captures our essence in how our clients view us," she added.

The ad campaign will appear in national, regional and local publications. For more information, visit ADS.