JANICE HURLEY, BS, is known as dentistry’s image expert on practice impact and branding. She has more than 25 years of experience as a dental consultant, helping professionals use the tools they have to gain higher treatment acceptance and attract quality patients. She works with both dental and hygiene schools to help graduates achieve the presence they desire. Her goal is that everyone understands how to better use their professional energy for success. She is an international author and speaker on what it takes to project professional excellence and confidence so others feel it instantly. She specializes in elevating the new-patient experience and confidently presenting treatment. Hurley can be reached at dentistrysimageexpert.com.