Dentistry between healthcare and business

How incentives and organizational structures influence daily decision-making in dental practices, affecting the balance between treatment and prevention.

Key Highlights

  • Incentives such as reimbursement models and appointment structures significantly influence dental practice organization and decision-making.
  • Procedures like restorations and implants align well with structured systems, while prevention often operates on a different timeline, making it less visible within practice systems.
  • The dual role of dentistry as healthcare and business creates organizational tensions that impact how care is prioritized and delivered.
  • Clinical judgment is exercised within systemic constraints, with incentives shaping what care becomes easier to deliver and repeat.
  • Understanding the underlying organizational forces can help clinicians navigate the balance between treatment and prevention more effectively.

In theory, an early lesion may be monitored, stabilized, and reviewed over time. In practice, systems often organize more naturally around treatment that can be clearly scheduled, coded, completed, and measured. 

Dentistry occupies a unique position as both a healthcare profession and, in many settings, a business. This dual role is familiar to most clinicians, yet it is not always explicitly discussed in relation to everyday decision-making.

In the previous article, we explored how measurement shapes what becomes visible in dental care. Closely related to this is another organizing force: incentives.

The influence of incentives can shape everyday practice

Some forms of care fit more naturally into the structure of a practice. It’s easier to schedule, easier to measure, easier to justify economically, and easier to repeat over time. Preventive counselling, behavioral support, and long-term risk reduction remain central to patient care, but they often operate on a different timeline than procedures.

In any organized system, incentives help to structure activity.1 In dentistry, these may include financial reimbursement models, coding systems, appointment structures, and productivity expectations. These elements are necessary for a practice to function properly while remaining sustainable and continuing to provide care. None of these elements are inherently problematic, but it does influence how care is arranged.

Procedures such as restorations, crowns, endodontic treatment, and implants fit naturally within structured systems, because they can be clearly defined, scheduled, recorded, and evaluated. As a result, they tend to align well with the way dental practices organize time and activity.

When preventative and practice can follow different timelines

When prevention works well, the result is often that nothing happens. Disease does not progress, and patients remain stable.

Supporting this kind of outcome often requires time, continuity, and conversation. The challenge of prevention can be less visible within the structures that organize how care is delivered. This does not mean that prevention is absent from practice. On the contrary, it remains a central part of clinical care

Clinicians encounter this balance every day, a patient may present with early disease that could potentially be stabilised through preventive measures. Addressing this requires explanation, motivation, and follow-up. At the same time, the structure of the appointment, the expectations of the system, and the need to maintain an efficient workflow may naturally guide the consultation toward treatment planning.

In this scenario, incentives do not determine decisions, clinicians continue to exercise judgement, adapt to individual patients, and prioritise care based on clinical need. However, incentives can influence what becomes easier to deliver, more visible within the system, and more readily repeated over time.

The structure between healthcare and being a business

The business side of dentistry are not separate from patient care. It is part of the structure that allows care to exist at scale.2 At the same time, those structures can influence which forms of care become easiest to deliver within everyday practice.

Like many modern health systems, dentistry also carries traces of the structures from which it developed. Organizational models, financial arrangements, professional expectations, and patterns of care do not emerge all at once. They accumulate over time, leaving echoes of earlier priorities within the systems that continue to shape practice today.

Many of the tensions experienced in practice are not solely the result of individual decision-making. They are also shaped by the environment within which those decisions take place.

The decision to monitor an early lesion over time or moving toward treatment planning may involve more than clinical judgement alone. It may also reflect the structures within which those decisions take place.

Some of the tensions within modern dentistry begin to appear less like individual contradictions, and more like the visible surface of deeper organizational forces.

In the next article, we step back further to explore the structures that sit beneath these patterns, and how they influence everyday clinical decisions in ways that are not always immediately visible.

References:

  1. Dudley RA, Miller RH, Korenbrot TY, Luft HS.
    The impact of financial incentives on quality of health care.
    Milbank Q. 1998;76(4):649–686.
  2. Frenk J, Gómez-Dantés O. Health Systems in Latin America: The Search for Universal Health Coverage. Arch Med Res. 2018;49(2):79–83.

About the Author

Timothy Ives, MA Ed, BSc, RDH, FHEA

Timothy Ives, MA Ed, BSc, RDH, FHEA

Tim qualified as a dental hygienist 30 years ago while in the Royal Air Force. He is a cofounder of O’Hehir University, where he manages the online bachelor of science degree completion program and teaches the new online master’s degree in oral health promotion. Tim would be happy to share his research and answer any questions. Learn more at timothyives.com.

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