Newest addition to Whitestrips collection debuts

New Crest 3D White Whitestrips Luxe Supreme FlexFit provide 30% more coverage.

Crest 3d Whitestrips Es

CINCINNATI, Ohio-Crest 3D White Whitestrips Luxe Supreme FlexFit is the latest addition to the Crest 3D White Whitestrips family.

Crest 3D White Whitestrips Luxe Supreme FlexFit will allow consumers the chance to achieve a white smile for life’s special occasions. The new Whitestrips provide 30% more whitening coverage to custom fit an individual’s unique smile.

Crest 3D White Whitestrips’ new FlexFit technology allows the Whitestrips to stretch around the smile for better coverage and easier application. Additionally, it provides a strong grip for a comfortable and easy whitening experience, whitening as well as a $500 in-office professional treatment (as compared to laser) for a white smile.

“Crest 3D White is committed to providing the best-in-class when it comes to innovative products,” said Doreen Bayliff, vice president, Procter & Gamble North America Oral Care.

“The new Crest 3D White Whitestrips Luxe Supreme FlexFit provide our best whitening yet, and deliver even more coverage and a customized fit for everyone’s unique smile.”

In July 2013, Crest 3D White announced its first global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. Shakira will represent the brand globally, including all the Crest 3D White Whitestrips.

Suggested retail for the new Crest 3D White Whitestrips is $64.99. They can be found in drugstores, mass retailers nationwide and at

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