LumiSmile White arrives

Maker of Lumineers launches a new brand of professional take-home whitening.

Denmat Lumismile Es

LOMPOC, California—DenMat, a manufacturer of esthetic dentistry and oral health solutions, has announced launch of LumiSmile White.

LumiSmile White is a new line of professional take-home whitening that aims for minimal sensitivity at an affordable price to the dentist.

LumiSmile White is available in 32%, 22%, and 16% carbamide peroxide concentrations, and features reduced sensitivity, peppermint oil flavoring, and 18-months of shelf life without refrigeration. Additionally, DenMat offers LumiSmile White at up to 33% less cost than leading competitors.

“There is a strong correlation between whitening of teeth and additional esthetic dental work,” said Brenton Lively, senior product manager for DenMat.

"Those chipped anteriors become additional case work when the teeth are an improved shade. DenMat is proud of our new LumiSmile White formulation and believe our end user patients will smile more after using it."

Sensitivity during and after whitening was a patient concern in preliminary research. DenMat’s team replaced some of the glycerin in the initial test formulas with propylene glycol. This modification was designed to minimize dehydration of the teeth and improve patient comfort. To this end, DenMat also added more H20 and potassium nitrate to further improve patient comfort with LumiSmile White.

In DenMat’s pre-market evaluations, LumiSmile White finished with a higher overall rating than the leading competition. Evaluators liked the new flavoring, which uses peppermint oil, and preferred LumiSmile White’s handling characteristics, efficac,y and low sensitivity.

For more information, call (800) 346-3700, ext. 2720, send an email to aawe@denmat.com, or visit www.denmat.com.

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