"Swish Away Breast Cancer" event breaks Guinness World Record for most people simultaneously using mouthwash

Dec. 11, 2013

Confirmation from the Guinness Book of World Records determines that Growth Management Marketing (GMM) and the Old Bridge High School Community are the new world record holders for the “Most people using mouthwash.”

The e-mail sent by Guinness World Records stated the following: “We are delighted to confirm that you have successfully achieved a new GUINNESS WORLD RECORDS title for 'Most people using mouthwash'. We would like to congratulate you on your record-breaking achievement. You are OFFICIALLY AMAZING.”

RELATED:October is National Dental Hygiene Month, National Breast Cancer Awareness Month

Growth Management Marketing and the Old Bridge High School Community hold the new world record at 1,530 participants, beating Colgate’s previous world record of 1,142 participants at an event held in Times Square, New York in June 2013.

"At GMM, we are thrilled to break the World Record for the amount of people using mouthwash! We want to thank the Old Bridge High School community and all the volunteers and participants....we could not have done this without YOU! We are also very excited that all the money collected was donated to Susan G. Komen in finding a cure for Breast Cancer,” says Minal Sampat, President, Growth Management Marketing.

Participants, who paid $1 and received LISTERINE ZERO mouthwash and a pink cup, simultaneously swished during the halftime of the 7 p.m. football game at Lombardi Field, located at the corner of Route 9 North and Throckmorton. The school selected the home game against Monroe High School because October was Breast Cancer Awareness Month.

The $1 that was collected as a participation fee was donated to Susan G. Komen for the Cure, the world’s largest and most progressive grassroots network of breast cancer survivors and activists. The Komen Central and South Jersey Affiliate is committed to increasing screening mammography in order to save lives through early breast cancer detection. Growth Management Marketing was able to donate $2,600 to The Komen Central and South Jersey Affiliate.

The project was initiated by Old Bridge High School alumnus Alyssa Monti, who is employed by Growth Management Marketing (GMM) in Piscataway, which specializes in the dental industry.

“We know how important oral hygiene is,” said Monti. “When we came to the realization that dental hygiene is even more important for women going through breast cancer treatment, we knew we wanted to raise awareness about this. That’s how we came up with the idea for 'Swish Away Breast Cancer'.”

For more information about Growth Management Marketing, visit www.marketinggmm.com.