Tooth Soap introduces LiquiGel version

Tooth Soap Liquid responded to customer demand for its new Tooth Soap Liqui-Gel formulation, says Karen Van Cleef, founder and CEO of Tooth Soap, Inc.

"For years I wanted a thicker liquid but we weren't able to perfect it," she said. "Finally, we were able to create a thick gel with the desired consistency that I have been dreaming about."

Tooth Soap has four different types available to customers with several flavors, but the new gel is unique as it offers greater value to the customer.

"Tooth Soap Liqui-Gel is twice as thick as our regular Tooth Soap Liquid, and is more concentrated so you need less. We expect Tooth Soap Liqui-Gel will last twice as long as Tooth Soap Liquid or Tooth Soap Gel. If the bottle spills, the thicker Liqui-Gel will not pour out, thus saving product," states Van Cleef.

Tooth Soap Liqui-Gel is packed in a brown amber glass bottle to protect the delicate essential oils and to maintain the integrity of the product.

“Regardless of a person’s preference, Tooth Soap Liqui-Gel, along with Tooth Soap Liquid, Tooth Soap Whip, Tooth Soap Gel and Tooth Soap shreds, continue to provide consumers with an all natural, organic alternative to toothpaste,” says Van Cleef. “Slowly but surely, the understanding that toothpaste is not the optimal way to brush your teeth and gums is growing!”