Chenoweth lends her voice to Listerine campaign

May 16, 2011
Emmy and Tony award winning actress and singer Kristin Chenoweth has teamed up with the makers of Listerine Whitening for a campaign and video titled, "Your Mouth Has Something to Say."

Emmy and Tony award winning actress and singer Kristin Chenoweth is part of a Listerine Whitening video campaign titled, "Your Mouth Has Something to Say."

The short animated video, available online at, showcases the powerful impact that smiles can have on people’s lives. As part of this campaign, the makers of Listerine Whitening are contributing $100,000 to America’s Toothfairy, a national nonprofit organization dedicated to improving children’s oral health, and will give an additional $1 up to $5,000 each time someone views the new video.*

“I truly believe that keeping your smile looking white and beautiful is essential. It makes you feel so confident and of course, people notice when it looks good, too,” says Chenoweth, who lent her unmistakable voice to trailers promoting the video. “I’m very excited to be working with the makers of Listerine and America’s Toothfairy to celebrate our smiles and help children get the healthy smiles they deserve.”

Through dynamic animation that features surprising statistics and relatable anecdotes, the "Your Mouth Has Something To Say" video highlights the power of a smile and the positive impact it can have on confidence, happiness, and even the immune system. The campaign stems from findings in a recent survey, which found that nearly half of Americans surveyed don’t think their smiles are beautiful and 43 percent don’t smile in photos because of stained teeth.

The video is designed to inspire change by painting a picture of the positive effects that something as simple as rinsing with a whitening mouthwash, such as Listerine Whitening Plus Restoring, can have.

The survey also reveals that many Americans believe in the power of a smile. According to survey results, a vast majority of Americans believe that a healthy, white smile has the power to positively affect social connections and improve moods, while also associating healthy smiles with confidence (70 percent) and approachability (56 percent).

To learn more, and to view and share the video and spread smiles to your friends on Twitter and Facebook, please visit

*Viewing the video will not trigger a donation in the following states: Maine, Massachusetts, South Carolina and Alabama

Kristin Chenoweth is a paid spokesperson to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.