Hygienists and paparazzi at RDH Under One Roof

Move over Lady Gaga, Philips Sonicare, and Susan G. Komen for the Cure and PennWell created their own fantastical paparazzi magic during RDH Under One Roof 2010.

They had a great time in the crowd, capturing hygienists' memories with a photo booth and delivering the photos printed out on-site and via email. For the photo, the hygienists dressed up with glamorous and fun accessories, such as boas and tiaras, in front of a green screen. When the photo was printed out, the background made it appear as though they were on the cover of an RDH magazine, and they received it in a photo jacket.

The flashing light activities supported Sonicare's partnership with Susan G Komen for the Cure, in which Sonicare donated $100,000 to the organization to support breast cancer research. The hygienists also got the first look at a brush that will be available in October — a Sonicare Essence with a pink button to support the Komen for the Cure partnership.