Company CEO to appear on reality television show

July 13, 2006
Fred Joyal, CEO and co-founder of 1-800-DENTIST, to be featured on "The Janice Dickinson Modeling Agency" show.

LOS ANGELES--Fred Joyal, CEO and co-founder of 1-800-DENTIST, a leading dental resource company that matches more than one million consumers with its member dentists each year, is going to be featured on "The Janice Dickinson Modeling Agency" reality television show,.

Produced by FremantleMedia North America and Krasnow Productions, the show is televised by the Oxygen network. The segment will air at 10 p.m. PST July 18.

Pursuant to a deal brokered by FremantleMedia, Joyal, the television commercial spokesperson for 1-800-DENTIST, held a casting session at the agency's Hollywood, California location to interview the models for a chance to be featured in 1-800-DENTIST commercials that air nationally.

The segment follows the models as they audition for a speaking part, shows those who won and highlights their experiences on the 1-800-DENTIST commercial set.

"We are always looking for ways to promote the importance of oral health to consumers. Working with Janice Dickinson was an exciting opportunity for us to spread that message and have fun in the process," said Joyal.

"The Janice Dickinson Modeling Agency" show follows Janice Dickinson, America's self-proclaimed first supermodel, as she opens up her own modeling agency, handpicks the talent, and does whatever it takes to make it successful.