New corporate brand to help set standards of hygiene in hospitals

ORANGEBURG, New York--PDI has introduced a new corporate brand to publicly reinforce the company’s commitment to infection prevention in health care and other public environments.

Supported by a new logo and tagline, PDI is partnering with health-care professionals, as well as patients, to Be the Difference in everyday infection prevention.

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According to PDI CEO Zachary Julius, “Be the Difference is our promise that our close collaborations with the industry will help each health-care provider find the right infection prevention processes and solutions for their facility.”

Together, the new logo and tagline further supports PDI’s collaboration with health-care professionals and their combined goal to strive for zero health-care/associated infections.

Health-care professionals influence the processes and products used to save lives. Patients have opportunities to demand the highest standards of hygiene in the health-care environment. PDI will partner with health-care professionals and business partners to help support outcomes.

PDI will begin to transition into the new brand with advertising and public relations campaigns, a new website and other activities throughout 2012 and into 2013.

For more informaiton, visit www.pdipdi.com.

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