Oha Fall For Smiles300

OHA to launch Third Annual Fall for Smiles campaign

June 19, 2012
Campaign begins in September 2012 and runs through October 2012.

CHICAGO, Illinnois--Oral Health America has announced the launch of the Third Annual Fall for Smiles public messaging campaign conducted in collaboration with lead sponsors Crest adn Oral-B, Oral Healthcare Can't Wait, an initiative of the Dental Trade Alliance, and Patterson Dental.

The campaign begins in September 2012 and runs through October 2012 to promote messages to consumers about the importance of self-care, good nutrition, regular dental visits, and tobacco avoidance in maintaining oral health.

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On Sept. 1, OHA will announce the results of a public opinion survey on how family economic security relates to oral health care. Sponsored by Oral Healthcare Can’t Wait and Crest and Oral-B, the survey will ask questions about expenditures in the household, how oral health relates to employability and how the general population obtains information about oral health.

Previous OHA surveys (2011) have shown that in the past year, more than one-third (35%) of those who regularly visit the dentist have cut back on their visits.

Joining the lead sponsors are a broad group of dental industry champions collaborating for the promotion’s success. Sponsors include: Aspen Dental, Atlantic Precious Metal Refining, DentaQuest, Hispanic Dental Association, Hu-Friedy, Ivoclar Vivadent, OralDNA Labs, Organization for Safety, Asepsis and Prevention (OSAP), Midmark, and Young Dental.

"We all need friendly reminders to practice good health habits, and they are particularly effective when we understand why," said Dr. R. Ivan Lugo, oral care professional and scientific relations, regional manager for North America and Puerto Rico, Procter & Gamble.

"Fall for Smiles gives dental professionals the opportunity to work together to reach out to consumers and explain why oral health is so important to overall health and well-being."

For more information, visit www.oralhealthamerica.org/fallforsmiles.

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