3M ESPE Dental’s Give Kids a Smile program races to bring good dental health to Kentucky and Ohio students

3M ESPE Dental, the American Dental Association (ADA), 3M Racing, and others team up to educate students about oral health with a NASCAR race-themed program.

Jun 18th, 2014
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Students from Roberts Academy and Williamstown School District are joining the effort to “Brush with the Biff” and put good dental health on the fast track.

As part of the NASCAR race week at Kentucky Speedway, the American Dental Association's (ADA) Give Kids A Smile program and 3M Racing are going to Roberts Academy in Cincinnati, Ohio, and Williamstown Elementary in Williamstown, Kentucky, for two special high-speed oral health education events featuring members of the No. 16 3M Ford Fusion race team and the No. 16 3M race car. There will be two sessions for the nearly 700 students to rev up their dental health practices.

This dental health education event will have a high-speed racing theme in honor of the upcoming race at Kentucky Speedway. The No. 16 3M race car (PeeBo), the 3M Racing Pit Bull mascot, and Fox Sports host Wendy Venturini will all be there to help rev up kids’ good dental health. The event will be produced by 3M Racing, the ADA, the ADA Foundation, Henry Schein Inc., CareCredit, Oral Health America, Church and Dwight, 3M ESPE Dental, and NASCAR star Greg Biffle. Across the country, Biffle, driver of the No. 16 3M Ford Fusion in the NASCAR Sprint Cup Series, is helping deliver the message to children about healthy habits like brushing for two minutes twice a day, flossing, visiting the dentist regularly, and making smart food choices.

The first session will take place at Roberts Academy in Cincinnati, Ohio, on Thursday, June 26, at 1 p.m. The second session, for Williamstown Elementary in Williamstown, Kentucky, is scheduled for Friday, June 27, at 10 a.m.

During the 2014 NASCAR season, 3M ESPE Dental is bringing the “Brush with the Biff” program to 11 racetracks, including Daytona (February), Texas (April), Richmond (April), Talladega (May), Kentucky (June), Bristol (August), Chicago (September), Dover (September), Kansas (October), Charlotte (October), and Phoenix (November). At each race, race fans of all ages can visit the 3M display in the midway for fun family activities, education about healthy dental habits, dental care kits that include Church and Dwight SpinBrushes and ToothTune toothbrushes, and a chance to meet Biffle on race day. In five race markets, the Give Kids A Smile program will race into local schools for fun-filled high-speed oral health education events featuring members of the No. 16 3M Ford Fusion race team and the No. 16 3M race car.

For more information or to arrange interviews, please contact Deborah Robinson at drobinson@vmg1.com or (312) 505-4336.

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