The manufacturer of Reach and Listerine oral care products announced its continued support of National Children's Oral Health Foundation (NCOHF): America's ToothFairy.
The Ad Council, and a coalition of more than 35 leading dental associations, including America's ToothFairy, launched the first national campaign aimed at educating on children's oral health this week, focusing on providing children with preventative oral care tools.
"We are pleased that the new Ad Council campaign will bring more attention to and shine a national spotlight on the state of oral health in this country — and the urgent need to combat tooth decay, the preventable yet #1 chronic childhood illness," said Cheryl Burke, director of Oral Care Professional, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "We remain committed to helping children achieve their healthiest smiles by providing them the essential resources that they need to build lifelong healthy oral care habits, such as toothbrushes, therapeutic mouthwashes and dental check-ups through our work with dental health-care professionals, dental schools and oral health associations and organizations, such as America's ToothFairy."
In 2010, the Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., joined forces with the National Children's Oral Health Foundation (NCOHF): America's ToothFairy in a commitment to eliminate pediatric oral disease and to promote overall health and well-being for millions of underserved children nationwide.
In 2011 alone, more than 50,000 childrenreceived critical oral health services as a result of the company's contributions, including:
• 27,000 screenings
• 12,000 oral prophylaxes
• 15,000 fluoride treatments
• 7,000 sealants
• 16,500 restorative services.
The preventive and treatment services were delivered through childcare centers, community health fairs, Early Head Start, elementary schools, Boys and Girls Clubs, and other NCOHF Affiliate outreach sites.
"It's hard to imagine not being able to eat, sleep, or pay attention in school because of unbearable pain caused by severe tooth decay and gum disease," said Fern K. Ingber, president and CEO of the National Children's Oral Health Foundation. "We are proud to have a sponsor like the makers of LISTERINE and REACH products who have helped us reach more than 500,000 children annually over the past three years, and helped us to change more lives of children who need oral care the most."
For more information on the contributions from the dental industry, or how to get involved in helping the cause, visit www.AmericasToothfairy.org.