Content Dam Diq Online Articles 2012 August Roland Dealer Training100

Roland DGA holds training event

Aug. 30, 2012
Event was for DWX Dental Milling Machine dealers.

IRVINE, California--More than 20 dental product and software dealers from across the U.S. and Canada attended Roland DGA Corporation’s dealer training here at the company’s headquarters.

The event provided attending dealers with in-depth information and comprehensive training on the features, operation, and maintenance of Roland’s DWX Dental Milling Machines.

The three-day course included product overviews and instruction from Roland product managers and technicians. Presentations were designed to help attending dealers supply their DWX customers with high levels of service and support. The dealers also received hands-on training in the replacement of key machine components that qualified them as Roland Certified Engineers.

According to Tony Miller, sales manager, strategic accounts at Roland DGA, this training is an important element of Roland’s overall sales and customer service programs.

“We bring value to our customers by helping our dealers become experts on Roland technology,” noted Miller.

“This translates into a more-informed sales process and better after-sale support and service when units are in the field. We want our customers to have an exceptional experience, unmatched by our competition.”

Dealers who attended the event commented about the capabilities of Roland’s dental milling machines and the comprehensive nature of the training.

“I learned a lot about the advanced features and functionality of these reliable, user-friendly machines,” said Long Li, owner of PSL International, a DWX dealer based in Montreal, Canada.

“The training was very thorough, and I appreciated the company’s efforts to ensure that Roland end-users receive not only the highest quality products, but also world-class customer service."

Charles Park, with 3-D Milling in Seattle, Wash., also found the event to be valuable.

“As a new Roland dealer, having access to this kind of product education is incredible,” said Park. “I’ll be leaving with a complete understanding of what these amazing machines can do, as well as everything needed to effectively service our customers after the sale.”

For more information, call (800) 542-2307 or visit

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