Lanmark Group, Inc., a full-service healthcare advertising, marketing and communications agency recently received "Webby Worthy" kudos from The International Academy of Digital Arts and Sciences.
The academy's 9th annual Webby Awards recognized Lanmark's design of the Pankey Institute for Advanced Dental Education web site, http://www.pankey.org as Webby Worthy. The Webby Awards are the leading international web design awards, acknowledging excellence in design, functionality, and creativity.
Of the more than 4,000 entries submitted to the Webby Awards, fewer than 20% were deemed Webby Worthy. Although The Pankey Institute's site was not chosen for a coveted Webby Award, the Webby Worthy honor signifies the outstanding caliber of work performed by Lanmark Group.
"The Pankey Institute is extremely happy with the new site design," remarked Dake Schwarte, Business System Manager of The Pankey Institute. "The site's success to date is evident in the traffic stats, audience feedback, efficiency of the online store, and the fantastic uptake from the search engines. The design and usability not only greatly support Pankey's dental education and business missions, but they also accurately represent our unique image and philosophy."
"Lanmark Group created a strong online branding extension of The Pankey Institute's traditional marketing efforts, and made the end-user experience more efficient, informative, and productive," said Ed Yassar, director of e-media services for Lanmark Group. "The newly-designed website was created to position the site location as a more viable business and marketing instrument for an advanced dental education facility such as The Pankey Institute."
The redesigned site highlights the institute's education and business programs for easy viewing by dental professionals and patients alike. Course registration, bookstore sales and alumni membership payments, previously done manually offline, are now easily and securely conducted online. The site also offers valuable information assets for downloading and maintains favorable search engine rankings through a combination of Lanmark's programming expertise and design savvy.