CAESY Education Systems, Inc., dentistry's number one choice for patient education, has announced the debut of a new enewsletter, "Strategies in Dentistry." The electronic newsletter, sent out via email to subscribers each month, will feature articles, both related and unrelated to CAESY's own products and services, that will be useful to dentists interested in improving their practices.
"CAESY is designed to not only help dentists and their staff educate their patients, but to also market their services," says Bob Rondeau, DMD, President and CEO of CAESY Educations Systems. "'Strategies in Dentistry' will provide insights on how to use CAESY to its full advantage to this end. We'll also be covering new products as they're developed, such as CAESY at Home, one of the newest members of CAESY's family of products."
In addition to CAESY-related stories, the new enewsletter will include articles by other dental authorities, such as dental marketing coach Angie Skinner and coach and consultant Vicki McManus, RDH. The January issue will feature Skinner's story, "Realizing Your Goals in 2004," and McManus' article on making the hygiene department more profitable. Topics will generally center around each issues' monthly, often seasonally-determined, theme.
"In the upcoming year, customers and potential customers can expect a few surprises in the way of new products, updates and services from CAESY," says Rondeau. "Subscribers to 'Strategies in Dentistry' will be among the first to hear about them."
Dentists can subscribe to "Strategies in Dentistry" by visiting www.caesy.com.