Now that he's had a chance to "View What's New" from Ivoclar Vivadent, Dr. Robert Wynn, DMD, is getting ready to view the horizon aboard a Disney® Cruise Line Vacation, courtesy of the fun-filled and eye-catching promotion conducted during this year's Chicago Mid-Winter Meeting.
"I couldn't believe it, and it really did take me by surprise," said Dr. Wynn. "In fact, I had to hand over the winning image to the Ivoclar representative behind the counter to be sure that it really was what everyone was looking for."
During this year's Mid-Winter Meeting in Chicago, Ivoclar Vivadent invited attendees to "View What's New & Win" by participating in at least three individual product presentations, after which they would receive their own ViewMaster and special Disney® movie series. They would then be eligible for a chance to win one of three prizes: a Disney® Cruise Line Vacation for a family of four; portable DVD players; or Disney® Store gift cards. If their ViewMaster series contained an image of one of the prizes, then they were the winner of that prize.
A loyal Ivoclar Vivadent customer, Dr. Wynn participated in the product presentations with the intention of purchasing products he needed for his day-to-day practice. The ViewMaster promotion, he said, was initially just a nice, fun touch. But when he looked through his "View What's New" ViewMaster only an hour-and-a-half before the end of the conference, Dr. Wynn found that he was in proud possession of the grand prize image!
According to Robert Ganley, president and CEO of Ivoclar Vivadent, the "View What's New & Win" promotion "allowed Ivoclar Vivadent to provide the dental community with some fun during the hectic meeting, while at the same time enabling us to showcase our most impactful group of innovative products in recent years."
Dr. Wynn, his wife, and his son and daughter are planning their Disney Cruise Line Vacation for sometime in the near future. "We're big Disney fans, so we're all pretty excited!"