BriteSmile, Inc. has announced that radio news commentator Paul Harvey is scheduled to begin providing on-air testimonials about the benefits of the teeth-whitening procedure on Nov. 1.
He joins a growing list of radio personalities currently endorsing the product on radio stations throughout the country.
"We are thrilled to be working with Paul Harvey," said Mike Whan, BriteSmile�s president of worldwide marketing. "His credibility and the loyalty he has with his listeners and fans will contribute greatly to expanding BriteSmile�s reach nationwide."
The BriteSmile testimonials will air during the regular Paul Harvey news program and the well-known "Rest of the Story" broadcasts. Paul Harvey�s news commentary air on more than 1,100 radio affiliates on the ABC Radio Network and reaches more than 27 million listeners annually.
"I pride myself in telling stories about special people and special products. With BriteSmile, I have found both � an incredible story of people and a scientific breakthrough in technology," Harvey said. "From BriteSmile inventors to BriteSmile dentists to BriteSmile patients, America is being introduced to a completely new way to enhance both their appearance and their self-esteem.
In addition to radio testimonials, BriteSmile also places print and television advertising � currently running in both local markets and nationwide stations. BriteSmile also supports the marketing efforts of more than 3,300 BriteSmile-affiliated dentists worldwide, assisting in the production and placement of advertising promoting their practices as BriteSmile providers.
