Crest Oral-B celebrates profession's 100th anniversary at CareerFusion

Crest Oral-B partners with CareerFusion to celebrate 100 years of dental hygiene. Dental hygienists honored through sweepstakes and year-long appreciation program

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Wendy Bebey, RDH, professional relations manager, and Dr. Veronica Sanchez, global scientific communications director, at Crest and Oral-B, celebrate 100 Years of dental hygiene at the CareerFusion retreat in January 2013.


Crest Oral-B launched a partnership with dental hygienists Jan. 5, 2013, at CareerFusion, a dental professional career retreat in Daytona, Fla.,, to gain a better understanding of the current needs and preferences of dental professionals nationwide. During the meeting, Crest Oral-B celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, in trade publications and through promotions on the Crest Oral-B Dental Professional Facebook page.

Consider reading: 100 years of dental hygiene celebrated at RDH magazine

“At Crest and Oral-B, we know how extremely valuable hygienists are to the oral health field, and we’re thrilled to celebrate their dedication and hard work,” said Wendy Bebey, hygienist relations manager at Procter and Gamble. “As a platform for dental professionals to take their careers to the next level, CareerFusion was the ideal setting to acknowledge the great work hygienists do each and every day and to thank them for all that they do to improve the oral health cause.”

CareerFusion is a professional retreat and learning continuum for healthcare professionals seeking growth and development to enhance their career. “We’re thrilled that Crest and Oral-B partnered with us this year to engage with the dental professionals and support their career goals,” noted Beth Thompson, founder and director of CareerFusion. “CareerFusion presents dental professionals, especially dental hygienists, with the opportunity to discuss important industry topics with top oral care brands, such as Crest and Oral-B.”

Throughout the four-day conference, Crest Oral-B hosted several round-table and one-on-one discussions with the attending dental professionals to better understand their needs, how the brands could support them and what tools enable them to succeed in their profession. Furthermore, these attendees received several products to try in the weeks leading up to the event as well as a preview of a new power technology.

Lori Bernardo, RDH, of Nazareth, PA, said, “As a first time attendee at CareerFusion, I had the experience of learning about relevant products from various companies that can help me as well as my patients. After being introduced to the Pro-Health line of products from Crest and Oral-B and trying them for the first time, my mouth has never felt cleaner. I would recommend these products to my patients to help maintain a healthy mouth in between check-ups.”

For more information and to get involved in the 100 year anniversary of dental hygiene celebration, visit the Crest Oral-B booth at dental conventions throughout the year and follow the festivities at Facebook.com/professionalcrestoralb. To learn more about Crest and Oral-B product news, visit dentalcare.com. To learn more about CareerFusion, please visit careerfusion.net.

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