Scope, Crest

CINCINNATI, Ohio--Scope hit the road in the summer 2011 to encourage people to breathe easy after savoring the flavor of their favorite foods, especially onions and garlic.

Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology. The technology helps eliminate strong food odors, like onion and garlic, while killing bad breath germs.

Designed for people who want simple and effective products, the new offering--which includes Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste--helps give people the confidence to enjoy their favorite, flavorful foods and move on with their respective day.

Joining Dual-Blast in the bad breath crusade is Food Network’s Sunny Anderson, who combines her love of classic comfort foods along with bold flavors inspired by her travels around the world. Anderson has partnered with Scope to talk about the new Dual-Blast technology.

Scope Dual-Blast was tested at food festivals around the country. Among the stops was the Gilroy Garlic Festival in Gilroy, Calif., otherwise known as the “Garlic Capital of the World.” There festival-goers visited the Scope Dual-Blast booth to freshen-up with new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste.

In addition to the Gilroy Garlic Festival, Scope Dual-Blast toured the country through September 2011, stopping at 22 food festivals and football games.

"Scope saved summer this year at food festivals throughout the country," said Anderson, host of Food Network's Cooking for Real. "With Scope's newest Dual-Blast technology, you won’t have to avoid the bold flavors you love or worry about the aftertastes and odors they leave behind!"

The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste target two primary sources of bad breath: bad-breath germs and the foods you eat.

“The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste feature the unique dual-action technology that not only kills 98% of bad breath germs, but the rinse blasts away strong food odors and the toothpaste helps to eliminate strong aftertastes so they won't be noticed,” said Dr. Veronica Sanchez, Scientific Communication, P&G Global Oral Care.

“Our innovative Dual-Blast technology captures the odor-emitting volatile sulfur compounds from foods such as garlic and onions, helping to neutralize strong food odors in the mouth.”

Pair the new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste with the new Oral-B Complete Scope Scented manual toothbrush, which provides a minty scent while delivering the effectiveness of an Oral-B toothbrush, for a sensorial brushing experience.

The Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste are a part of P&G Oral Care’s new Complete product portfolio, an offering of toothpastes, mouthwashes, toothbrushes, and flosses. From cavity protection and whitening to helping to eliminate strong food odors and aftertastes, the products in the new Complete collection can help confidence about oral care.

Survey connects confidence, nice smiles with high self-esteem

The Complete collection also includes products that people are already familiar with, such as Crest Whitening Expressions, Scope Outlast mouthwash, Crest Extra Whitening toothpaste, and Crest Plus Scope toothpastes.

Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste are available at retailers and drugstores nationwide.

For more information, visit www.crestcomplete.com, www.businesswire.com/smp/scope-dual-blast/, or on Facebook at www.facebook.com/scopemouthwash.

To comment on this product, go to community.pennwelldentalgroup.com/.

References available from company upon request.