Anti-buzz: social media of the future

By Andrew Emmott

The Buzz: Social media is trending down and of no use to your business.
The Anti-Buzz: It is still a good tool and will undoubtedly be more so in the future.

Once again we are abuzz about social media and its use for you, the dentist, and so I thought I would weigh in again, as time has granted all of us a bit more wisdom since last time. It is a tricky topic because nobody doubts that you need some sort of web presence, and sites like Yelp have reinforced the notion that the Internet is a strong word-of-mouth vector, yet the prospects of a dentist becoming the hippest thing on Facebook are grim enough that you couldn’t be blamed for not trying. However, in the spirit of it’s-still-January-and-I’m-looking-to-the-future, I would urge caution against complacency: You never know when social media will become necessary for your practice. We’ve seen the rise and fall of MySpace and yet the mistake we’re all still making is that we talk about social media and Facebook as if they were the same thing. You should know how this works by now: things will change.

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