Philips new products

STAMFORD, Connecticut--Philips has debuted a comprehensive portfolio of oral health products from preventative care to cosmetic enhancements.

By combining the entrepreneurial spirit of the former Discus Dental with the design-oriented focus of Philips Sonicare, Philips provides dental professionals with advanced solutions designed to help meet their patients' specific needs.

“Philips is dedicated to helping dental professionals improve the oral health of their patients,” said Leopold Stratenus, marketing director, Philips Sonicare. “With the acquisition of Discus Dental last year, Philips will continue to organize around its markets, customers and consumers, and focus on value creation in oral health care by building on its relationships with dental professionals in North America and around the world.”

Philips continues to focus on consumer education and awareness while providing dental professionals with advanced solutions--from its Sonicare power toothbrush to the rebranded Philips ZOOM! whitening system. Both products help empower consumers to achieve superior oral health.

Philips Sonicare launches two new oral health care products

Philips line of oral health-care products combines time-tested solutions with emerging technology, including:

* At home care: Since 1987, Sonicare has helped change the way people brush their teeth. New in 2011 are the Sonicare DiamondClean power toothbrush and the Sonicare AirFloss, aninterproximal cleaning device that cleans in-between teeth with a rapid burst of air and water droplets. This helps to increase compliance for interproximal cleaning for patients.

* Teeth whitening treatments: Designed to provide effective teeth whitening, Philips whitening treatments were created for professionals' use. The comprehensive whitening line offers several solutions, including Philips ZOOM!

* Oral hygiene: Philips offers a range of solutions for oral hygiene, including breath management, prophy materials, RX fluorides, sealants and sensitivity relief. With a range of options, Philips oral hygiene products are designed to start conversations in the dental office about how patients can manage their overall oral health between appointments.

For more information, visit philipsoralhealthcare.com.

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