Sonicare AirFloss, DiamondClean

STAMFORD, Connecticut--Philips Sonicare leverages years of science-based research to expand its product portfolio beyond power toothbrushing for the first time.

Sonicare has unveiled the new AirFloss against a backdrop at the New York City Museum of Art and Design. AirFloss is a flossing device that cleans between teeth using microbursts of air and water droplets that remove more plaque that brushing alone. Also on display at the event was the new Sonicare DiamondClean power toothbrush.

"Philips Sonicare has taken innovation to a whole new level with AirFloss and DiamondClean," remarked Dr. Bill Dorfman, DDS, host for the event and who has appeared on television shows such as Extreme Makeover and The Doctors.

"As an innovator and entrepreneur, I draw inspiration from brands that use both science and consumer insights to develop new technologies that meet people's needs, and ultimately, improve their lives."

Sonicare AirFloss
Philips Sonicare AirFloss is an interproximal cleaning device that provides people with an easy and effective way to clean in-between their teeth, without the hassle and mess of string floss.

"Research has shown that there are many barriers that prevent people from flossing regularly, from time and convenience, to dexterity,'' said Erik Hollander, senior marketing director at Philips Consumer Lifestyle. "AirFloss was designed to make flossing easier and less time-consuming, and the oral health benefits are indisputable."

According to a survey conducted on behalf of Philips Sonicare, one out of two Americans admit they do not floss as much as they should, and with 80% of Americans suffering from some form of periodontal disease, there is room for improvement.

With this insight in mind, Philips Sonicare created AirFloss to helpsimplify this every day task. During Philips' consumer testing, 86% of users found it easier to use than string floss. Sonicare AirFloss was also designed to help maximize plaque removal and improve gum health. Studies found that it is clinically proven to remove up to 99% more plaque in between teeth than brushing with a manual toothbrush alone.

Sonicare AirFloss uses microburst technology, a rapid burst of air and water droplets, to push plaque and bacteria from in between teeth. The microburst is directed using a nozzle guidance tip that ensures targeted cleaning between teeth.

The point and click one-button operation cleans the mouth with less than one teaspoon of water in less than a minute. It has an ergonomically designed handle and angled nozzle to access areas of the mouth and its cordless, rechargeable handle fits on the same charger as the Sonicare FlexCare.

Consumers can win a Philips Sonicare AirFloss by visiting www.Facebook.com/PhilipsSonicare and taking the quiz on the "Love Sonicare" tab.

Oral hygiene care during orthodontic therapy

Sonicare DiamondClean
Philips Sonicare DiamondClean takes power toothbrushing to a sophisticated level. It harnesses Philips Sonicare's patented sonic technology to produce a powerful dynamic cleaning action for a difference that users can see and feel. DiamondClean is gentler on teeth and gums than a manual toothbrush, helping to keep teeth stronger and healthier for longer.

DiamondClean is clinically proven to remove up to 100% of plaque from hard-to- reach places than a manual toothbrush and to improve gum health in just two weeks. It is also clinically proven to whiten teeth in one week and protect against gum irritation and recession to help reduce sensitivity.

With five brushing modes, users can customize their brushing experience to their needs, while DiamondClean delivers a "unique whole mouth clean" feeling. The modes include clean, white, polish, gum care, and sensitive.

Sonicare DiamondClean brush heads have a new diamond-cut shape for a more efficient brushing experience, with 44% more bristles than the standard Philips Sonicare ProResults brush heads. It also features the latest in inductive technology to charge the toothbrush in a sleek glass cup that doubles as a drinking glass and comes with a travel case that allows for easy charging via USB port.

For more information, visit www.sonicare.com.

To comment on these products, go to community.pennwelldentalgroup.com/.

References available from company upon request.