Mickey Mouse joins Braun Oral-B in making toothbrushing fun

Aug. 20, 2001
Kids will be more eager to brush their teeth with the help of a unique mystery musical timer and favorite Disney characters, with the launch of the Braun Oral-B Kids' Power Toothbrush.

Kids will be more eager to brush their teeth with the help of a unique mystery musical timer and favorite Disney characters, with the launch of the Braun Oral-B Kids' Power Toothbrush.

"Good home care practices begin at an early age, and by making brushing more enjoyable, the new Braun Oral-B Kids' Power Toothbrush introduces kids to healthy oral-care habits that will last a lifetime," said Al Michaels, vice president, Oral-B Laboratories.

The toothbrush features a new, smaller brushhead to fit small mouths and reach all teeth. Additional features include an ergonomically shaped handle with a soft, contoured Squish Grip to optimally fit in the palm of the hand for improved comfort and control. A bright, playful design in two color combinations of blue/yellow and purple/lilac with a red brushhead, features such favorite Disney characters as Mickey Mouse, Donald Duck, and Goofy.

Patients will be able to purchase the new toothbrush in select department stores, mass and specialty retailers in the U.S. this fall.