Smile Reminder introduces Extend Platform for external messaging, patient acquisition

Oct. 10, 2009
Platform's First Feature, ZubuMail, was launched 2009 ADA meeting.

LEHI, Utah--Patient communication service Smile Reminder unveiled at the American Dental Association's 150th Annual Session in Honolulu, Hawaii, a new Extend Platform and ZubuMail.

ZubuMail, the first of a series of features on the new platform, is an external communication and patient acquisition tool. It is intended to increase the efficiency and profitability of dental practices nationwide by leveraging data-targeting models to create customized direct mail campaigns that are precise and cost-effective.

"Doing efficient and effective external marketing is an integral part of building a practice in the dental industry," said Smile Reminder Vice President of Marketing Mark Olson.

"Our Extend Platform and ZubuMail will address this need by providing the right strategically-driven technologies to help dental practices grown and thrive. ZubuMail is an excellent example of making direct mail more efficient and effective."

Developed specifically to pinpoint the best candidates for procedures such as veneers, TMJ, ortho, implants, sleep apnea, and much more, ZubuMail aims to provide dental practices with a better and smarter direct mail solution for building revenue and acquiring new patients.

Gone are the days of paying to cover the many, just to find the few. ZubuMail streamlines direct mail campaigns by incorporating data-driven analytics that identify people most likely to need specific products and procedures. The analysis goes even further by screening for those who have ability and propensity to pay.

Incorporated into the HIPAA-compliant target analysis is a large library of pre-built mailer pieces ready for dental practices to customize and send to their refined targets. When married with the target data, the customized mail piece is versioned specifically for the age and gender of the targets. This versioning step has been proven to greatly increase response rates.

With customization on every level, ZubuMail allows for effective and efficient direct mail campaigns intended to boost revenue by bringing in new patients for specific products and procedures.

For more information, visit Smile Reminder.

To read more about Smile Reminder, go to Smile Reminder.

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