Coral White considered a "clean" toothpaste

May 7, 2009
Made with above-the-sea coral, the toothpaste contains no glycerin, preservatives or synthetics.

INCLINE VILLAGE, Nevada--Not all toothpastes are created equal.

Coral White, actually helps build tooth enamel. Considering that the average adult brushes his/her teeth 900 times a year, toothpaste really does matter.

Coral White, a coral-based toothpaste, is now available in a convenient one-ounce tube. Considered a "clean" toothpaste, it is fluoride and sodium lauryl sulfate-free. Coral White contains no glycerin, preservatives or synthetics.

"Coral White is much more than toothpaste; it is nutrition in a tube," said Kurt Althof, director of marketing for Coral LLC, a leader of coral calcium-based nutritional products. "This has become our most popular product, and the new travel-size tube fits easily into an overnight tote or airplane carry-on bag."

Formulated with EcoSafe ionic calcium from above-sea coral, other
benefits of brushing with Coral White toothpaste include:

* Helps to shift the mouth's pH to alkaline and neutralize bacterial acids, thus decreasing decay

* Helps remineralize tooth enamel with mineral content from above-sea coral and Xylitol

* Aids in gum health

* Helps to prevent cavities

* Freshens breath

"The structure of tooth enamel is a fine matrix of tubules that bring nutrients from the outside to the inside of the tooth," explained coral calcium expert James Chappell, DC, ND, PhD, MH. "The key to healthy teeth is maintaining proper oral alkalinity and aiding in remineralization, which is provided by Coral White."

The toothpaste also contains hydrogen peroxide for a gentle whitening effect, the essence of tea tree, spearmint and peppermint oils and Xylitol for their flavorful freshness, and the antiseptic, antimicrobial, and antioxidant botanicals of echinacea, goldenseal, clove, ginseng, and ginkgo.

The new travel-sized tube is available in mint flavor at natural foods retailers nationwide and retails for $3.25. The standard six-ounce tube comes in mint or tea tree flavor and retails for $6.95.

To learn more about Coral's line of products, visit Coral or send an e-mail to Kurt Althof.

To read more about toothpaste selection, go to toothpaste selection.

To comment on this product, go to PennWell Dental Community site.