New local program brings veneers to dental labs

Oct. 2, 2012
LUMINEERS Local Program makes LUMINEERS available to dentists directly through independent labs.

SANTA MARIA, California, and SURPRISE, Arizona--DenMat, a leader in thin veneer dental systems and FullContour, a provider of digital design services for dental laboratories, has announced the introduction of the LUMINEERS Local Program.

The program gives independent dental laboratories across America access to the LUMINEERS veneers.

Previously, the only way a dentist could provide LUMINEERS was by ordering directly from DenMat. Since many dentists work with their local labs, DenMat and FullContour are partnering to create the LUMINEERS Local Program.

"The brand recognition of LUMINEERS as the result of national TV and consumer magazine advertising brings new patients to dental offices every day seeking new smiles," said Robert Cartagena, chief operations officer, DenMat.

"It's the No. 1 patient-requested veneer system, and now independent labs can increase their revenue significantly while providing direct service to their clients through the LUMINEERS Local program."

Through this new program, a dentist can send patient impressions to a participating LUMINEERS Local lab. The LUMINEERS Local Lab scans the patient model and uploads the file to a web-based portal.

FullContour uses the scan file to design the veneer case to the LUMINEERS Local Lab's specifications. DenMat then delivers a design pattern and porcelain ingot to the partner laboratory. The LUMINEERS Local Lab invests, presses, and finishes the veneer case for delivery to the dentist.

"As a business model, the LUMINEERS Local Program represents the opportunity to capitalize on the broad brand recognition of this proven product," commented Rob Laizure, Sr., chief executive officer, FullContour.

"Those considering joining should know that FullContour and DenMat are equally committed to achieving total customer satisfaction through on-time delivery, dependable customer support and consistently excellent product quality."

Laboratories joining the program by Oct. 31, 2012, will qualify to be listed in a new dental trade ad set to launch in the winter of 2012.

For more information, contact FullContour at (888) 817-8612 or visit

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