"Embracing the dental lab's role in the digital workflow is paramount to a laboratory's success."
"[Dentists] need a strong dental-focused marketing partner to help them succeed in the increasingly digital world."
These are the thoughts from two different industry leaders in two different articles in this issue. One is a leader at a dental laboratory solutions company, and the other is a leader at a dental office solutions company. Both recognize the role partners from all aspects of the industry play in the dental office – especially as they move towards the digital realm – digital marketing, digital imaging, digital records, digital everything.
I know we really push the digital move in this magazine – I am sure I've mentioned it in every editor's note since September of last year, but I promise it's for a good reason. Think you're confused about the upcoming changes and legislative requirements? Think about your clients!
We want to push that we are all in this together and emphasize that our relationships are the most important thing to consider as we move forward this year and the next. Without our partners in our personal and professional lives, we can't move forward.
Here's to having a partner to help light the way.
Click here to see the original article as it appeared in the January 2014 issue of Proofs magazine.
