REALITY held its annual awards dinner during the Chicago Midwinter Meeting to acknowledge the top products and companies in the dental profession, and to recognize the dedication and diligence of REALITY'S editorial team members.
The REALITY'S CHOICE awards include products that have been given the prestigious Five-Star rating. Several other highly coveted awards were presented at the ceremony, including the most REALITY'S CHOICE Products, the Most #1 Products, Most Innovative New Product, New Product of the Year, and Product of the Year.
- SDS/Kerr won the award for most REALITY'S CHOICE product awards.
"The REALITY Awards are an event that we look forward to every year during the Chicago Midwinter," said Mike Etheridge, vice president of marketing for Kerr. "Winning the award for 'Most Reality's Choices' again this year is very satisfying for Kerr, because it rewards a company's efforts to produce high-quality products over many different product lines."
- Ultradent won the award for the most Five-Star REALITY'S CHOICE products, plus took home honors for the most #1 REALITY'S CHOICE products.
- X-Rite was presented with the Most Innovative New Product award for Shade Vision.
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"This award from REALITY puts an exclamation point on a great first year," said Shannon Gary, X-Rite's marketing manager for the ShadeVision System. "As a company, we have enjoyed so much success in other industries where color is critical, it's exciting to successfully deliver a proven technology to the dental industry — and even better to be embraced by it."
- Coltène/Whaledent received the New Product of the Year award for Hygenic Fiesta 9 Color Coded Clamps.
- The highest award of all, Product of the Year, went to Cosmedent for Renamel Microfill.
"We were very pleased to receive the REALITY Product of the Year Award," said Michael O'Malley, president of Cosmedent. "Renamel Microfill is the only composite material ever to win this prestigious award and it has done so in three of the last five years. We are honored that so many of the leading cosmetic dentists have recognized and benefited from the special handling and esthetic properties of Renamel Microfill. It has stood the test of time and its long-term results are unbelievable."
- Twenty-seven companies received REALITY'S CHOICE awards for Five-Star Products. Those companies include All Dental Prodx, Axis Dental, Brasseler, Clinician's Choice, Coltène/Whaledent, Cosmedent, Cygnus Technologies, Danville Engineering, Den-Mat, Dentsply Caulk, Discus Dental, DMG/Zenith, GC, General Scientific, High-Q, Heraeus Kulzer, Integra Medical, Ivoclar Vivadent, KaVo, Kerr, Kuraray, Microbrush, J. Morita, Shofu, Ronvig, 3M ESPE, and Ultradent.
Michael Miller, DDS, editor-in-chief and president of REALITY, and Ingrid Castellanos, CD, publisher and vice president of REALITY, presented this year's awards at the Park West Theatre.
For more information about REALITY, log on to www.realityesthetics.com or call (800) 544-4999.
How products receive a star rating
Product evaluations are completed by team of 10 editorial members from REALITY Publishing Co. The teams are given six to eight weeks to clinically evaluate the product. The product is also researched in the Reality Research Lab. At the end of the evaluation period, the information from all sources is assembled and a consensus report is written. Five is the highest score that REALITY awards.
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