Sullivan-Schein and Zahn Dental to Market ShadeVision

Oct. 23, 2001
Partnership will offer improved patient care and cost reduction for both practitioners and labs.

X-Rite, Incorporated (Nasdaq:XRIT) today announced that it has signed an exclusive U.S. distribution agreement with Henry Schein, Inc. (Nasdaq:HSIC). The agreement covers X-Rite's dental vision system, marketed under the trade name ShadeVision*. X-Rite announced earlier this year that it is expanding into the dental market with a significant technological advance in restorative tooth shade matching.

In the past, dentists and lab technicians have relied on the

subjectivity of the human eye to determine tooth shade in restorative work. X-Rite's ShadeVision System enables the dentist to easily capture the precise color image and accurate colormetric data of the patient's teeth and communicate it to the dental laboratory to make a matching prosthesis. This vision system improves patient care by replacing the subjective selection of tooth color with a precise measurement.

"We are very pleased to be the exclusive distributor of a new, breakthrough product that offers dentists an opportunity to improve the vital communication between their office and the dental laboratory," said Jim Breslawski, president of Sullivan-Schein Dental. "Dental professionals have long sought an accurate method of measuring and communicating the color and appearance of teeth.

X-Rite's ShadeVision System offers a high technology product that is not only easy to use, accurate and reliable, but is also cost effective. We look forward to working with X-Rite, an exciting and innovative leader in the world of color measurement. "

Henry Schein will market the ShadeVision System through the national sales force of its full-service U.S. Dental business, Sullivan-Schein Dental; and Zahn Dental, the Company's laboratory supply business.

Michael C. Ferrara, president, X-Rite, Incorporated added, "The ShadeVision System offers dentists and laboratories the perfect partnership - improved patient care and cost reduction. We are excited about our new relationship with Henry Schein, the clear market leader in the dental industry. X-Rite will use the combined expertise and determination of our two great companies to market and sell this exciting dental vision system to dental practitioners and dental laboratories around the world."

More information is available at:

Readers may also contact X-Rite, Incorporated: 3100 44th Street, S.W., Grandville, Mich., 49418, USA; Telephone (616) 534-7663; Fax (616) 534-9215; Website: