How to set great expectations in your practice and fulfill them

Nov. 10, 2021
Sure, the dental team staffing crisis impacts us as dental professionals, but Dr. David Rice believes it’s even more critical to understand the impact that crisis has on patients and their expectations.

Expectations. Given our current dental team staffing crisis, what are yours? And more importantly, what are your patients’ expectations?

Although our entire industry is talking about the impact our team crisis has on you and me, I’d argue that it’s even more important to understand the impact it has on our patients and their expectations.

We’re fresh off a two-week family road trip, and we stayed in a lot of hotels. What differentiated the greatest hotels from all the others is exactly what you can apply to your dental practice. Here’s how to set great expectations and fulfill them.

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Editor’s note: This video first appeared in Through the Loupes newsletter, a publication of the Endeavor Business Media Dental Group. Read more articles and subscribe to Through the Loupes.

Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered, restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks. Contact him at [email protected].