Welcome back to Gloves Off! Deana Zost and I will talk about “dentistry and the dating game.” It’s all about how we treat our new patients and our existing patients.
Think of your new patients as kind of like a first date. You want to put your best foot forward, establish some boundaries, and learn more about them.
Existing patients are kind of like a marriage, where you need to court and woo your spouse—i.e., keep dating those patients! We grow with our patients through their life events. As Tony Robbins says, “Treat people the way you did when you first met them, and the relationship will never end.”
In this video, Deana will share with us how to treat new patients and how to keep existing patients.
Send us your questions, dental pros and dental patients!
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Editor’s note: This article first appeared in Through the Loupes newsletter, a publication of the Endeavor Business Media Dental Group. Read more articles and subscribe to Through the Loupes.
