Today's dental industry news update is brought to you by Proofs magazine, the magazine of the dental industry. To obtain your FREE subscription to the Proofs e-newsletter and the print edition of Proofs, please click here.DentistryIQ.com's newscast for Friday, July 22Dental Trade Alliance Foundation, Ad Council collaborateWhat your patients are hearing about oral cancer from Dr. OzMonarch Dental opens new office in Norman, Okla.eDossea introduces dental file sharing portalLED Dental launches new VELscope Vx Camera SystemAir Techniques announces chief technology leaderPeriZone to launch social media campaign at RDH Under One RoofWells Fargo Practice Finance accepting entries for the 12th Annual Dental Office Design CompetitionEverything you need to know about the Sun Fun Cruise in March of 2012