New Oral-B® Brush-Ups™ allow patients to clean teeth and freshen breath on the go

June 15, 2004
Portable oral care product freshens whole mouth without masking bad breath.

The Gillette Company has announced the launch of Oral-B® Brush-Ups™, a revolutionary new portable oral care product designed to keep patients' breath fresh and their teeth clean while on-the-go.

Unlike mints or gum that only mask breath odor, Oral-B Brush-Ups textured teeth wipes actually clean the surface of teeth while freshening breath with a burst of mint flavor. Discreet and easy-to-use, Brush-Ups slide over a finger allowing patients to wipe the surface of their teeth, gums and tongue with no water or rinsing necessary. Oral-B Brush-Ups also are ideal for patients to use before their hygiene appointment.

"The best solution for long-lasting fresh breath is a clean mouth," said Bruce Cleverly, President, Gillette Oral Care. "Because we know it isn't always possible to brush regularly while on-the-go, we are pleased to introduce Oral-B Brush-Ups as a convenient and innovative way to have fresh breath and clean teeth anytime, anywhere."

New Oral-B Brush-Ups teeth wipes have a mint-flavored, textured surface that effectively cleans the teeth, tongue and gums. The sugar-free, latex-free wipes are compact and highly portable, so patients can experience that clean, "just-brushed" feeling anytime, anywhere.

Oral-B Brush-Ups will be available for purchase for all dental professionals beginning in June. Each box of Oral-B Brush-Ups contains 144 individually wrapped textured teeth wipes.

The price per box is $46 for professionals and $43.25 for GSP members. Beginning now through Dec. 31, 2004, a special introductory offer will be available -- purchase two boxes, receive one box free.

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