The Gillette Company has announced the launch of Oral-B® Brush-Ups™, a revolutionary new portable oral care product designed to keep patients' breath fresh and their teeth clean while on-the-go.
Unlike mints or gum that only mask breath odor, Oral-B Brush-Ups textured teeth wipes actually clean the surface of teeth while freshening breath with a burst of mint flavor. Discreet and easy-to-use, Brush-Ups slide over a finger allowing patients to wipe the surface of their teeth, gums and tongue with no water or rinsing necessary. Oral-B Brush-Ups also are ideal for patients to use before their hygiene appointment.
"The best solution for long-lasting fresh breath is a clean mouth," said Bruce Cleverly, President, Gillette Oral Care. "Because we know it isn't always possible to brush regularly while on-the-go, we are pleased to introduce Oral-B Brush-Ups as a convenient and innovative way to have fresh breath and clean teeth anytime, anywhere."
New Oral-B Brush-Ups teeth wipes have a mint-flavored, textured surface that effectively cleans the teeth, tongue and gums. The sugar-free, latex-free wipes are compact and highly portable, so patients can experience that clean, "just-brushed" feeling anytime, anywhere.
Oral-B Brush-Ups will be available for purchase for all dental professionals beginning in June. Each box of Oral-B Brush-Ups contains 144 individually wrapped textured teeth wipes.
The price per box is $46 for professionals and $43.25 for GSP members. Beginning now through Dec. 31, 2004, a special introductory offer will be available -- purchase two boxes, receive one box free.
For more information, log on to www.oral-b.com.
