Henry Schein launches Dentrix Marketplace online dental store

Nov. 28, 2012
New website for dentists to purchase and download certified, integrated solutions, upgrades, and other products that leverage Dentrix G5 capabilities.

MELVILLE, NY — Henry Schein announces the launch of Dentrix MarketPlace. The Marketplace, located at www.DentrixMarketPlace.com, is an online store for integrated solutions, apps, and other products for the Dentrix G5 platform.

The new online store sells Dentrix G5-connected versions of a growing number of applications that integrate with Dentrix G5 by accessing its database or adding new features. Introduced earlier in 2012, Dentrix G5 includes a new database architecture that not only improves performance, but also allows Dentrix to become an "open platform." This enables other dental applications and technology to link directly to Dentrix.

"Dentrix G5 is the first practice-management system for the dental market to become a software platform for running other integrated applications," said Kevin Bunker, president and general manager of Henry Schein Practice Solutions. "Dentrix MarketPlace, while in its infancy, will soon become a valuable source for finding a wide range of Dentrix G5-connected applications that will share Dentrix data and improve team efficiency."

Modeled after the Apple Store, Dentrix MarketPlace will sell apps, as well as books and training services that improve practice management for Dentrix dentists.

"Dozens of developers are already participating in the Dentrix Developer Program, which provides tools to develop and certify products that integrate with Dentrix G5," said Steve Roberts, director of product management of Henry Schein Practice Solutions. "Dentrix MarketPlace is the final element in this program. Developers now have a large, one-stop shop to deliver their integrated apps directly to the growing base of Dentrix G5 users."

In addition to searching for apps in Dentrix MarketPlace, Dentrix users can identify the apps certified to work with Dentrix G5 by a new "Dentrix G5 Connected" logo vendors place on their advertising, trade show signs, packaging, and other marketing materials.

"The "Dentrix G5 Connected" logo also lets Dentrix G5 users know they can trust these apps to operate properly with their current and future versions of Dentrix," said Michael Allsop, director of marketing, Henry Schein Practice Solutions.

"The Dentrix Developer Program allows complementary technology providers to develop integrated products for the Dentrix G5 platform with confidence," said Katy Nierman, president and COO, Nierman Practice Management.

"Certifying DentalWriter Diagnostic Report Writing and Medical Billing Software through the Dentrix G5 Connected Program was quick and seamless, assuring Nierman Practice Management that DentalWriter will maintain integration with Dentrix G5, even with future upgrades. With the Dentrix Marketplace, practices have a central location to access all of these products and solutions in a safe, convenient online experience."

Added Caleb Anderson, of Transparent Aluminum, "Transparent Aluminum, LLC, is busily programming reports, lists, and diagnostic tools to make dental office data more transparent and help Dentrix dental practices better utilize their data. Dentrix MarketPlace will enable us to reach out to the Dentrix dentists and allow an easy interface for them to learn about and acquire our software integration."

Developers interested in selling Dentrix G5-integrated apps in Dentrix MarketPlace must first become a member of Dentrix Developer Program.

For more information about the program, visit www.Dentrix.com/DDP.

To shop at Dentrix MarketPlace, visit www.DentrixMarketPlace.com.

For more information, call 800-DENTRIX (800-336-8749).

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