Natural, alcohol-free mouthwash earns ADA seal

Jan. 9, 2006
The anticavity mouthwash joins all three of Tom's of Maine children's toothpastes and five adult toothpastes with ADA approval.

Tom's of Maine co-founders Tom and Kate Chappell have announced that the company's natural anticavity fluoride mouthwash has earned the American Dental Association's Seal of Acceptance.

The Anticavity Mouthwash joins all three Tom's of Maine children's toothpastes and five adult toothpastes with this recognition. Tom's of Maine remains the only natural toothpaste, and now the only natural mouthwash, to have earned the ADA Seal of Acceptance.

"Our scientists, dentists, and other oral-care professionals have worked
diligently to create another very effective, safe, pleasant-tasting product from plants and minerals that now has earned the highest recognition an
oral care product can receive," Tom's of Maine cofounder Tom Chappell said.

"Earning the ADA Seal of Acceptance on this natural mouthwash is another step toward proving you can make great products that work without using artificial ingredients or alcohol."

Upon announcement of the awarding of its Seal of Acceptance, the ADA stated, "The American Dental Association's Council on Scientific Affairs' acceptance of Tom's of Maine Natural Anticavity Fluoride Mouthwash is based on its finding that the product is effective in helping to prevent or reduce tooth decay, when used as directed."

Anticavity fluoride mouthwash is highly effective and great tasting. Dr. Kerry
Maguire, Director of Professional Advocacy for Tom's of Maine, said, "For
patients who are sensitive to alcohol and need additional cavity protection,
this is an ideal addition to a comprehensive home-care regimen."

Here's how it works:

*Naturally sourced fluoride helps remineralize soft spots on teeth
before they turn into full-fledged cavities and strengthens the tooth
structure so enamel become more resistant to decay.

*Alcohol-free, so your mouth doesn't dry out or get that harsh
stinging feeling.

*Green Tea for astringency as well as aloe vera leaf juice and
chamomile for a soothing feel.

*Refreshing flavor from natural peppermint, spearmint and
cinnamon makes your mouth feel clean and cool and your breath feel fresh.

*Does not contain dyes, saccharin, artificial preservatives or flavors
or animal ingredients.

*Clean, sustainable planet Tom's of Maine uses recycled and
recyclable packaging and soy-based inks.

To purchase these and other Tom's of Maine products or find a store near
you, visit