Five must-haves for your dental practice Web site

Your Web site is a reflection of your practice and is accessible to patients 24/7, says Glenn Lombardi.
Sept. 3, 2009

By Glenn Lombardi

Your Web site is a reflection of your practice and is accessible to patients 24/7. Patients look for what makes you and your practice unique and special. That’s why, to be effective, your Web site needs to have the following:

Must-have #1 — Personalized photos and content about your doctors, other professionals on your team, and your philosophies.

Must-have #2 — Before-and-after photos for different treatments.

Must-have #3 —Up-to-date administrative information such as hours, content information, maps, directions, and similar items. You can even include new patient forms.

Must-have #4 — Simple navigation so that patients can quickly find the information they want.

Must-have #5 — Educational resources that support case acceptance.

Glenn Lombardi is president of Officite, a leading national provider of customized Web sites and search engine marketing solutions for dental and medical practices. Since 2002, more than 4,000 dentists and doctors have grown their practices with state-of-the-art online capabilities and marketing materials. Contact Lombardi at (800) 908-2483, ext. 2310, or at [email protected].
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