CareCredit® is offering free to practices, a new audio compact disc titled, "The Shift to 'Want-Based' Dentistry --- How to Capture Your Share," featuring Dr. Bill Blatchford. Dr. Blatchford has over 30 years of experience, both as a practicing dentist and a practice management consultant, having worked with over 1,100 offices across the United States. His Custom Coaching Program for practices emphasizes leadership, systems, case-presentation skills, communication, and profitability. He literally teaches dentists how to "work smarter, not harder."
In this new audio CD, Dr. Blatchford discusses the evolution of dentistry from single tooth "need" based procedures to "want" based comprehensive cosmetic cases and how this impacts today's practicing dentist. He also shares his experience and insight on how practices must learn and use effective selling skills to compete for patients' discretionary income against companies such as Nordstroms. "The American public spent fifty percent more on bottled water last year than on dentistry, so we're not doing a good job selling our patients on the benefits of dentistry," explains Dr. Blatchford.
CareCredit is currently at work in more than 40,000 practices and has helped over 2 million patients get treatment. CareCredit is exclusively selected for their members by most major state and national dental associations including ADA Member AdvantageSM*, AGD, AAOMS, and AAP. CareCredit is also recommended by leading practice management consultants, like Dr. Bill Blatchford. For more information or to request a free CD, call CareCredit at (800) 300-3046 ext 4519.
