Cindy Sooter - AADOM Office Maager of the Year

AADOM awards Cindy Sooter with Office Manager of the Year Award; Sooter recognized for work after Joplin tornado

March 14, 2014
Cindy Sooter wins the ninth annual AADOM Office Manager of the Year Award.

The American Association of Dental Office Managers (AADOM) awarded Cindy Sooter the ninth annual AADOM Office Manager of the Year Award. The award, sponsored by CareCredit, honors Sooter for her work as office manager at the practice of Michael Fitterling, DDS, of Joplin, Missouri.

The AADOM award annually recognizes dental professionals who provide exceptional patient care, inspiration, and leadership within their practice. “Every year we have so many exceptional candidates that choosing the recipient of this prestigious award is never an easy task,” said Heather Colicchio, AADOM president. “This year the committee agreed that Cindy’s leadership, positive attitude, and patient-centric focus were truly noteworthy.”

“We would not have the practice we have today if Cindy was not our office manager,” wrote Dr. Fitterling in his nomination letter. “Her expertise and understanding of business and productive scheduling is phenomenal. On May 22, 2011, our lives changed forever when our office was destroyed by the Joplin tornado. When I saw the piles of rubble and debris, I thought it was the end and truly considered just giving up. With Cindy’s help, dedication and encouragement, we gathered the team together and immediately began to form a plan that would take us from devastation to where we are today. There were many challenges and struggles, but Cindy saw a vision of what the future could be. Today, our office is growing and we’ve doubled our space so we have room to accomplish our goals. We’ve added five team members and a part-time dentist. Because of Cindy and all she does, I have the opportunity to work for several more years and live the dream of having a beautiful office, an awesome team and get to enjoy providing dentistry to my patients. She is incredible.”

“I was aware Dr. Fitterling nominated me," said Sooter. "He said a lot of very generous things but I still didn’t think I would win. ... I feel truly blessed for even being nominated, but then to be selected – I’m still smiling. I’m proud and humbled to be chosen as office manager of the year and I plan on using the award money provided by CareCredit to take classes through AADOM to earn my Fellowship. I just love being in dentistry.”

As the 2013 award winner, she will receive a special package provided by CareCredit, AADOM’s founding sponsor, including complimentary registration to the 2014 AADOM conference, a profile story in AADOM’s magazine TheObserver, and $1,000 in prize money.


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AADOM is the country’s largest professional organization for dental office managers, practice administrators and other practice staff. AADOM is committed to creating and maintaining a dental professional’s network to share resources and information, helping all members achieve the highest level of professional and personal development. For more information, visit For more information on this story contact Heather Colicchio, president, at (732) 842-9977 or [email protected].

About CareCredit

For over 25 years, CareCredit, a healthcare credit card, has made it easier for patients to get the dentistry they want, when they want it. CareCredit is accepted by more than 175,000 enrolled healthcare practices and has been used by millions of patients. CareCredit is selected for its members by most state and national dental associations, including ADA Business ResourcesSM, AGD, AAOMS, AADOM and AAP, and is also recommended by leading practice management educators. For more information on CareCredit, call 800-300-3046 or visit For more information on this story, contact Cristy Williams, communications, at (678) 518-2596 or [email protected]; or Cindy Hearn, senior vice president branding and communications, (800) 300-3046, ext. 4138, or [email protected].

ADA is a registered trademark of the American Dental Association. ADA Business Resources is a service mark of the American Dental Association. ADA Business Resources is a program brought to you by ADA Business Enterprises, Inc., a wholly owned subsidiary of the American Dental Association.